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With the advancement in AI technology, businesses are increasingly relying on it to automate tasks that traditionally required a large workforce. Duolingo, a language-learning platform, is also adopting AI-based automation, as announced by its CEO, Luis von Ahn.
Three Ways to Embrace AI
Duolingo’s CEO outlined three strategies to leverage AI technology. First, the company will gradually phase out contractors for tasks that AI can handle. Second, employees’ use of AI will be considered in hiring decisions and performance reviews. Lastly, teams will only receive additional headcount if they cannot automate further tasks.
Replacing manual labor with AI is not a new strategy for Duolingo. In early 2024, the company laid off 10% of its contract workers after AI began generating content. Similar AI-driven cuts were made in 2023.
Introduction of Lily
Last year, Duolingo showcased its AI capabilities by introducing Lily, an AI-driven chatbot modelled after a purple-haired character from the app. Over time, Lily will do more of the CEO’s job, allowing him to retire. Duolingo’s stock has risen by 68% over the past year, driven by the growth of its paid premium tiers. The company is also expanding beyond language learning, trialing chess, and launching music courses. Duolingo is set to report its first-quarter earnings on Thursday.
Reference : https://www.business-standard.com/technology/tech-news/duolingo-embraces-ai-to-automate-tasks-lays-out-three-part-plan-ceo-says-125042901044_1.html
