AI-Driven Stars: The Future of Bollywood?
Bollywood’s star culture is set to be revolutionized by the rise of AI, according to veteran filmmaker Shekhar Kapur. At the ongoing WAVES summit in Mumbai, Kapur claimed that he will create his own stars using AI, retaining full copyright over them.
Kapur, known for films like Mr. India, believes AI will revolutionize the film industry. "AI will create more human-like stars," he said. "I can create a star using AI and have my copyright. Very soon, there will be a slew of ideas for AI movies featuring characters I’ve created."
Kapur also sees no need for big stars like Amitabh Bachchan or Shah Rukh Khan. "I don’t need Amitabh Bachchan. I’ll create my own character. I don’t need Shah Rukh Khan, I’ll create my own character, my own star," he said, drawing parallels with AI influencers.
However, Kapur, known for films like Masoom, Bandit Queen, and Elizabeth, said that AI empowers those at the bottom of the creative pyramid. However, he cautions against over-reliance on machines, emphasizing that human emotions and the ability to navigate uncertainty set us apart from AI. "It’s the mystery and unpredictability of human life that keeps us going," he said.
Kapur was recently honoured with the Padma Bhushan award for his contributions to Indian cinema.
Reference : https://www.dnaindia.com/entertainment/report-can-ai-replace-shah-rukh-khan-amitabh-bachchan-this-filmmaker-s-bold-claims-at-waves-summit-grab-eyeballs-3149281
