Exclusive: Raid 2 Distributors Urge Cinemas To Avoid 99 Offer For Ajay Devgn-Starrer, Stick To Popular Pricing In Weekdays

Raid 2 Collects Rs. 19.71 Crores in Opening Weekend

The Ajay Devgn-starrer "Raid 2" has started strong, collecting Rs. 19.71 crores in its opening weekend. The film’s opening day performance was a surprise, as industry analysts had expected it to open under Rs. 15 crores. However, the film held well on the second day and is now set to collect nearly Rs. 70 crores in its four-day weekend.

Realizing that the film will perform well even on weekdays, the distributors have taken a significant step. According to sources, the distributors have requested exhibitors to avoid the Tuesday 99 offer and continue with popular pricing on weekdays.

Yesterday, the distributors mailed exhibitors throughout the country with a request. They thanked their exhibition partners for their support and informed that "Raid 2" is doing exceedingly well in all territories of the country. The distributors made two requests. Firstly, they asked exhibitors not to drop the prices to normal on weekdays. "Raid 2" is playing with popular pricing on weekdays, and the distributors asked exhibitors to keep the same rates on weekdays and the second weekend.

The source continued, "The distributors further requested the cinemas to not run any special offers on the weekdays of the first week. This means that the newly launched Tuesday 99 offer should be exempted for ‘Raid 2’. Similarly, any such scheme like Women Wednesday or any special discount for school and college kids should also not be enforced for their film."

The Tuesday offer was launched by PVR Inox from April 8. Called ‘Blockbuster Tuesdays’, it involves the properties of PVR and Inox selling tickets for normal seats for just Rs. 99 and Rs. 149. Since the multiplex chain owns a large chunk of properties, the other theatres and multiplex chains realized they’d be at a disadvantage if they didn’t offer tickets for cheaper prices. Hence, almost all theatres also followed suit, resulting in slightly higher collections on Tuesdays for films like "Jaat" and "Kesari Chapter 2."

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Reference : https://www.bollywoodhungama.com/news/bollywood/exclusive-raid-2-distributors-request-cinemas-avoid-tuesday-99-offer-ajay-devgn-starrer-continue-popular-pricing-weekdays/